Wednesday, August 7, 2013

How Do You Feel About Buying Skincare From Target?

For the record, I love Target. It's one of my favorite stores on the planet. I love that I can get almost everything I need there for a reasonable price. I stress the almost everything part because in my opinion, I feel like there are just some things I shouldn't get from a big box retailer like Target.

Judging from the topic of my blog, you'll probably assume that skincare is something that is really important to me. Your assumption would be absolutely correct. There are a few general skincare items I'll get from a retailer like Target, mainly general toiletry items such as Q Tips, deodorant, body wash, body lotion and their up&up Sport Sunscreen Broad Spectrum SPF 50 Lotion. Even Consumer Reports ranked this all-over body sunscreen as one of the most effective AND cost effective sunscreens on the market. It's also holds The Skin Cancer Foundation's Seal of Recommendation.

But when it comes to facial skincare products, I'll only purchase a product that's recommended to me by a licensed esthetician. I only want to use products on my face that are recommended to me by someone who knows my face, treats my skin condition personally and has seen my face up close and personal under a mag light.

This morning I stumbled upon an article about my beloved Target purchasing the online skincare retailer, DermStore. DermStore was originally founded in 1999 by a board-certified dermatologist and is the nation's leading independent skincare e-commerce site. It retails brands such as SkinMedica, SkinCeuticals, Obagi and Dermalogica. Up until now, these brands have only been available through recommendations by licensed skincare professionals across the country in spas, medical spas and authorized online retailers.

Does this mean that these skincare brands are now going to be available on the shelves for any consumer to purchase at Target, without the recommendation of a licensed professional? I guess from a business perspective, this is great for the skincare companies who want to increase their market share.

As a licensed esthetician, my feeling is that these more medical strength product lines such as SkinMedica, SkinCeuticals, Obagi and Dermalogica should still only been available through a licensed professional who's able to personally consult a client with what products they need for their skin type and to treat their skin condition.

What do you think?

13 comments:

  1. I agree 100 percent. Medical strength products should be administered by licensed professionals who have been properly educated and trained. As licensed estheticians, we are trained on how to address different skin conditions and on what ingredients would be the most effective/beneficial to the client. Consultations and skin analysis are crucial because you get a feel for what the client's needs and expectations are and you can explain to them exactly how to use the products. Too often, the mentality is if a little bit of a products is great, then more must be better, which isn't necessarily true. The consumer can actually end up making their condition worse or create a new skin condition.

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    1. Well said Stephanie! Thanks for commenting!!

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  2. Not sure about all those brands but have heard Obagi actually never applied for Cosmeceutical licensing and with the exception of the RetinA which must be prescribed by physician anyone can sell it cause there's not much to their other products. As for Skinceuticals, while they started out amazing, they're now owned by one of the biggies (Loreal?) so who knows their efficacy now. I don't think they should be sold st Target but if they could already get it cheaper online, there's not much difference is there?

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    1. I still firmly believe that medical-grade skincare products such as SkinMedica, SkinCeuticals and Obagi should be "prescribed" by a licensed esthetician. These products are way more effective and treat conditions much more safely when they are recommended by someone who has actually seen your skin.

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  3. I agree with all the above, however most clients tend to buy online and it is just as much of a problem if not more. When my clients ask what is the difference (besides that they might save a few bucks) of buying from you or major store/internet? I tell them you have ME to advise you on the Best product for you to use not just what you read and think your skin needs. Its all about us educating our clients on how to take the best possible care of their skin! Great Blog! Thanks for the Info!! R~

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  4. It's a valid concern, but I don't think those brands would ever be sold at Target. The demographics, price point and market positioning just wouldn't allow it. Rather, I think the acquisition of DermStore by Target is just their way of expanding their portfolio and also an avenue to explore other markets.

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    1. Good point! I guess we will have to wait and see what happens. It should be interesting.

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  5. If we talk about skin care we should be careful before using any type of product whether it is online or some known brand. The licensing of any product like this should be mandatory as it directly affect our skin. The best way to use any type of skin care is to consult a dermatology expert.
    Thanks for the information.

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  6. I'll never forget the moment I saw my first love, Kerastase at Target. I tripped over myself (literally. I ran into the person in front of me, who thankfully was my boyfriend). It was a strange sensation.

    Six months later, I was no longer seeing the product on the shelves. I understand the convience implied, but when hosted next to items at Suave pricing, and mousse that retails at 1.99, a $40 shampoo simply isn't going to fair well from a marketing stand point.

    I can't see Obagi selling well at Target. Not because it isn't an excellent product (because it is!), but because the average customer of Target hasn't been groomed to expect Obagi pricing. I agree with Victoria: I think it will be similar to Facebook purchasing Instagram - a way to expand their portfolio. Or, perhaps it will be a regional thing: Like the Target in Beverly Hills will have it, but not the one here in Santa Rosa?

    Great article!!

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    1. Great point! I remember seeing Bumble and Bumble at Target and was really confused. Again, another great product line, but it just seemed out of place next to all of the lower price point hair products.

      Maybe since DermStore is online, they will just keep these products at their online store. It just doesn't make sense to me to carry these products in a physical Target store. It does make sense that Target is wanting to expand their portfolio. What business wouldn't? It just might be a bit confusing to some consumers in the process. It will be very interesting to see how this all pans out.

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  7. I wish I had seen that offer as I really want to purchase a moisturiser from the brand. I'm never sure which one to go for though!
    skin care

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