Sunday, July 31, 2011

Hourglass Combines High Quality Makeup With Skin Care Technology

Last week, Hourglass Cosmetics stopped by the office for product training on their entire line of products and gifted us all with a little gratis. I scored a Veil Mineral Primer with SPF 15, the Film Noir Full Spectrum Mascara and the brand new Film Noir Lash Lacquer.

Hourglass is a Venice, California-based makeup brand that was founded in 2004 by Carisa Jones. Jones has proven herself to be quite the go-getter in the makeup and skin care industry throughout her career. In 1999, Glamour Magazine deemed Jones "the world's youngest beauty-biz veteran." After attending Parsons School of Design, she became one of the original members of Urban Decay's creative team. She quickly discovered that she had a knack for developing beauty products from concept to market.

Carisa Jones eventually realized that there wasn't any sort of high-end, luxury cosmetic brand that was successfully fusing skin care technology with high-quality makeup. Jones wanted to develop a makeup brand that consisted of products that, when used, would allow her to still look like herself, only better. If an hourglass was used to measure the passage of time, wearing Hourglass Cosmetics would help ease the signs of time passing. In 2004, Hourglass Cosmetics was born.

The products in the Hourglass Cosmetics brand are not only beautiful and functional, but have advanced skin care technology within them. Powerful ingredients such as the wrinkle-treating active peptide, Matrixyl, Titanium Dioxide, ProVitamin B5 and Vitamin E inside Hourglass Cosmetics give the skin a luminous glow while helping to fight off the visible signs of aging. Hourglass products not only work to make the skin look good, but they are also good for the skin by being paraben-free, fragrance-free and loaded with antioxidants.

Veil Mineral Primer SPF 15
This is one of Hourglass's best selling products in the entire product line. It's the little primer that could. Not only does this primer prep the skin for a soft and smooth foundation application, but it can also withstand sweat, increases the staying and wearing power of the makeup you wear on top of the primer and provides sun protection. This primer is a mineral-based product that contains naturally derived titanium dioxide and zinc oxide, which allows the primer to act as a physical sunscreen. Perfect for sensitive skin types! There's good news for all of us combo and oily skin types out there. The Veil Mineral Primer absorbs excess oil and cuts down shine on the skin, leaving the skin with a nice, matte finish. Keep in mind that a little bit goes a long way with this product. One pump is more than plenty of product to cover the entire face. This primer is also gluten-free.

Film Noir Full Spectrum Mascara
No need to be shy if you are notorious for using two coats of mascara for each application. Thanks to the ProVitamin B5 in the formula, this mascara volumizes, thickens, lengthens, lifts and separates the lashes. Say bye bye to clumping lashes. Dread the inevitable smudging or flaking? The Acacia Senegal Gum inside the mascara's rich formula works to keep the mascara on your lashes instead of on the skin along the lower lash line. Lashes are left feeling conditioned and soft with the use of beeswax and natural vegetable oils. This mascara is also gluten-free.

Film Noir Lash Lacquer
Need to kick up your mascara a notch? Quickly turn your daytime, work-friendly lashes into lashes suited for a happy hour or a night out on the town. The Film Noir Lash Lacquer allows you to fake the false eyelash look without ever having to apply fake eyelashes. Think of Lash Lacquer as a top coat for your lashes. This ultra glossy, deep black formula is designed to be used in ADDITION to your mascara. After applying your mascara, paint on the Lash Lacquer on your lashes for even more length, volume and shine. The Vitamin E in the product's formula leaves the lashes soft. This product does require a bit of finesse and practice when applying so be patient on the first few tries. It can be a little tricky, but the pay off is high.

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